{"name":"celsius-fka-flashtalking","domain":"celsius-fka-flashtalking.com","url":"https://optimly.ai/brand/celsius-fka-flashtalking","is_claimed":false,"categories":["ad-tech-ad-networks","data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Its long-standing reputation as an independent, unbiased ad server with robust and flexible dynamic creative optimization (DCO) capabilities, allowing for highly personalized ad experiences. Now integrated into Mediaocean's broader media management suite, enhancing its end-to-end offering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://celsius-fka-flashtalking.com","updated_at":"2026-10-04T00:03:46.590000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Celsius (formerly Flashtalking) is a leading independent ad server and creative optimization platform. It provides advertisers and agencies with technology for dynamic creative, audience targeting, campaign management, and advanced analytics across various digital channels, aiming to deliver personalized and effective ad experiences. It was acquired by Mediaocean in 2019 and operates as a core part of their offerings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://celsius-fka-flashtalking.com","updated_at":"2026-10-04T00:03:46.590000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Ad serving\ndynamic creative optimization (DCO)\nrich media ad units\ncampaign management\naudience targeting\nadvanced analytics and reporting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://celsius-fka-flashtalking.com","updated_at":"2026-10-04T00:03:46.590000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise SaaS, typically based on ad impressions served, campaign volume, or feature usage.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://celsius-fka-flashtalking.com","updated_at":"2026-10-04T00:03:46.590000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Global advertisers, advertising agencies, large brands and enterprises focused on digital media buying and campaign performance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://celsius-fka-flashtalking.com","updated_at":"2026-10-04T00:03:46.590000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Google Marketing Platform (Display & Video 360)"},{"url":null,"name":"Innovid"},{"url":null,"name":"Adobe Advertising Cloud"},{"url":null,"name":"Amazon Ads"},{"url":null,"name":"Sizmek (now part of Amazon)"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://celsius-fka-flashtalking.com","updated_at":"2026-10-04T00:03:46.590000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:46.590000+00:00","last_changed_at":"2026-10-17T23:47:05.881812+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ed1e2403-f4b3-4387-bca9-45d4fc35f4dd"}