# Cello > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/cello - **Dataset:** https://optimly.ai/brand/cello.json - **Markdown:** https://optimly.ai/brand/cello/llms.txt - **Official website:** https://cello.so - **Slug:** cello - **Categories:** marketing-technology ## Overview - **Tagline:** AI-powered automation for referrals, all-in-one platform for both user and partner programs, seamless in-product integration, and enterprise-ready features including fraud detection and compliance. Source: Brand's website (https://cello.so) · 2026-10-04 - **Description:** Cello is an AI-powered referral platform designed for building and automating user referral and partner programs, offering an all-in-one solution for driving user-led growth. Source: Brand's website (https://cello.so) · 2026-10-04 ## Offerings - **Core capabilities:** - AI-powered referral platform for building and automating User Referral and Partner programs; an All-in-One referral platform with in-product integration and enterprise readiness features (GDPR & CCPA compliant - automated fraud detection - instant payouts - tax compliance). Source: Brand's website (https://cello.so) · 2026-10-04 - **Pricing:** Freemium / Free Trial (implied by 'Start for free') Source: Brand's website (https://cello.so) · 2026-10-04 ## Audience - **Target industry:** Businesses looking to automate and scale user referral and partner programs, particularly SaaS companies and enterprises seeking organic growth and efficient customer acquisition. Source: Brand's website (https://cello.so) · 2026-10-04 Page last updated 2026-10-17.