Catapult New Business is a company within the Professional Services category. Catapult New Business is a strategic growth consultancy that provides outsourced business development services specifically for advertising, design, and marketing agencies. The firm functions as an external new business department, managing lead generation, prospecting, and pitch consulting for agency leadership.
Catapult New Business was founded in 2011 and is headquartered in New York, NY.
Catapult New Business is rated Low Visibility on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Catapult New Business is Moderate. Significant factual deltas detected.
AI models classify Catapult New Business as a Phantom. Invisible to AI.
Catapult New Business appeared in 1 of 6 sampled buyer-intent queries (17%). The brand is virtually invisible for broad category queries like 'agency lead generation' or 'outsourced new business,' appearing only for brand-name searches.
AI accurately identifies the brand as a niche consultancy for agency growth, but struggles with current operational status and specific service tiers. It relies on the strong personal brand of the founder to fill information gaps. Key gap: The primary gap is the lack of a prominent, high-authority website (the .com is often parked or inactive), leading AI to rely heavily on secondary sources like LinkedIn or old PR News wires.
Of 5 key facts verified about Catapult New Business, 3 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
The specific service model (retainer vs. performance) is poorly documented and likely to be hallucinated or oversimplified.
Buyers turn to Catapult New Business for In-house Manual Prospecting: Business development managers or junior staff manually searching LinkedIn and cold calling., Outsourced Lead Gen Agencies: Hiring traditional lead generation or appointment setting firms to handle the top-of-funnel activity., Organic Referral Reliance: Relying solely on word-of-mouth, referrals, and inbound requests without a proactive system., among 3 documented problem areas.
Buyers evaluating Catapult New Business typically ask AI models about "agency growth consultants nyc", "outsourced new business director agency", "Catapult New Business Mitchell Caplan", and 3 similar queries.
Catapult New Business's core products are Outsourced New Business Direction, Agency Growth Strategy, Lead Generation for Creative Agencies..
Catapult New Business uses Enterprise/Custom (Retainer-based).
Catapult New Business serves Advertising Agencies, PR Firms, Digital Design Studios..
Catapult New Business Uniquely focused on 'selling the sellers' by applying senior-level agency management experience to the prospecting process.
Brand Authority Index (BAI) tier: Low Visibility (exact score locked for unclaimed brands)
Archetype: Phantom
https://optimly.ai/brand/catapult-new-business
Last analyzed: April 10, 2026
Founded: 2011
Headquarters: New York, NY