{"name":"Carefull","domain":"getcarefull.com","url":"https://optimly.ai/brand/carefull","is_claimed":false,"categories":["cybersecurity"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"AI-powered financial monitoring that proactively detects unusual patterns and small signals of scams or mistakes across all accounts, personalized spending analysis, comprehensive identity theft protection including dark web and home title monitoring, a ScamCheck tool, US-based human support, and the ability to cover two individuals, offering secure, view-only access to trusted contacts for oversight without overreach. Strong focus on protecting older adults from exploitation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://getcarefull.com","updated_at":"2026-10-04T00:04:48.532000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Carefull is a financial safety platform designed to protect individuals and their loved ones, particularly older adults, from fraud, scams, and everyday money mistakes. It offers 24/7 monitoring of financial accounts, credit, dark web, and home titles, along with a scam detection tool (ScamCheck), $1M identity theft insurance, and a LegacyKit for organizing crucial financial documents.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://getcarefull.com","updated_at":"2026-10-04T00:04:48.532000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A financial safety platform featuring 24/7 monitoring for financial accounts\ncredit\ndark web\nand home titles; ScamCheck for identifying scams; $1M identity theft insurance; and LegacyKit for organizing financial account information and documents.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://getcarefull.com","updated_at":"2026-10-04T00:04:48.532000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based, offering monthly ($29.99/mo) and yearly billing options, with a 30-day risk-free trial. Also available as a benefit through partner financial institutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://getcarefull.com","updated_at":"2026-10-04T00:04:48.532000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Individuals, couples, and families (especially those providing or seeking financial support for aging parents or loved ones), and financial services institutions (banks, credit unions, advisors) for their clientele.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://getcarefull.com","updated_at":"2026-10-04T00:04:48.532000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:48.532000+00:00","last_changed_at":"2026-10-17T23:35:34.292918+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=49257123-f957-40c1-8b4c-3aeb03149ade"}