Carbonite (by OpenText) is a company within the Software category. Carbonite, an OpenText company, provides cloud-based data protection, backup, and disaster recovery solutions designed primarily for small to mid-sized businesses and individuals. Following its acquisition by OpenText, it has been integrated into a broader cybersecurity portfolio that combines backup with threat intelligence.
Carbonite (by OpenText) was founded in 2005 and is headquartered in Boston, MA (Carbonite Unit) / Waterloo, ON (Parent).
Carbonite (by OpenText) is part of OpenText.
Carbonite (by OpenText) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Carbonite (by OpenText) is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Carbonite (by OpenText) as a Challenger. AI names competitors first.
Carbonite (by OpenText) appeared in 6 of 8 sampled buyer-intent queries (75%). Carbonite is highly discoverable for backup queries but has a significant visibility gap in 'Cyber Resilience' and 'Ransomware Protection' queries where dedicated security vendors dominate.
AI reliably identifies Carbonite as a pioneer in cloud backup and its ownership by OpenText. However, it often fails to stay current with the 'Cyber Resilience' branding, frequently defaulting to its 2010s-era reputation as a simple file backup utility. Key gap: The biggest discrepancy is the transition from 'Carbonite' (a backup tool) to 'Carbonite + Webroot' (a Cyber Resilience platform). AI often misses the deep integration of security features, treating them as separate products.
Of 5 key facts verified about Carbonite (by OpenText), 2 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
The specific current pricing and packaging for Carbonite's 'Cyber Resilience' suites compared to legacy standalone backup plans.
Buyers turn to Carbonite (by OpenText) for Manual Hardware Backup: Using external hard drives or NAS (Network Attached Storage) to manually copy files., Status Quo Inaction: Ignoring data backup needs until a loss occurs, relying on potential OS-level recovery features., among 2 documented problem areas.
Buyers evaluating Carbonite (by OpenText) typically ask AI models about "best cloud backup for small business", "automatic server backup solutions", "ransomware recovery tools for SMB", and 3 similar queries.
Carbonite (by OpenText)'s main competitors are Backblaze. According to AI models, these are the brands most frequently named alongside Carbonite (by OpenText) in buyer-intent queries.
Carbonite (by OpenText)'s core products are Cloud Backup, Disaster Recovery, Cloud-to-Cloud Backup, Endpoint Protection (via Webroot).
Carbonite (by OpenText) uses Subscription.
Carbonite (by OpenText) serves Small Businesses, Mid-market Enterprises, Managed Service Providers (MSPs), Prosumers.
Carbonite (by OpenText) The ability to provide 'Cyber Resilience' by combining automated cloud backup with proactive Webroot security in a single, managed ecosystem for SMBs.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/carbonite-opentext
Last analyzed: April 11, 2026
Founded: 2005
Headquarters: Waterloo, Ontario, Canada (OpenText HQ); Boston, MA (Legacy HQ)