Carbonite is a company within the Software category. Carbonite is a leading provider of cloud-based data protection and recovery solutions for home and business users. Originally an independent company, it is now part of OpenText and focuses on 'Cyber Resilience' by combining backup, disaster recovery, and endpoint security.
Carbonite was founded in 2005 and is headquartered in Boston, MA.
Carbonite is part of OpenText.
Carbonite is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Carbonite is Moderate. Significant factual deltas detected.
AI models classify Carbonite as a Challenger. AI names competitors first.
Carbonite appeared in 6 of 8 sampled buyer-intent queries (75%). Carbonite is highly visible for high-intent queries but faces heavy competition from 'Best of' lists that may favor newer competitors like Backblaze.
AI reliably identifies the brand's core function as cloud backup and its ownership by OpenText. However, it often fails to distinguish between legacy consumer plans and current enterprise offerings, frequently citing outdated pricing or feature sets from the pre-acquisition era. Key gap: The biggest gap is between Carbonite's legacy reputation as a simple 'home backup' tool and its current position as a component of an enterprise-grade 'Cyber Resilience' suite.
Of 5 key facts verified about Carbonite, 3 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
The outdated description of 'unlimited storage' pricing, which has become more restricted or tiered in recent years.
Buyers turn to Carbonite for Manual External Backups: Manually copying important files to external hard drives or USB sticks., Accepting Data Risk: Accepting the risk of data loss from hardware failure, theft, or ransomware., among 2 documented problem areas.
Buyers evaluating Carbonite typically ask AI models about "best cloud backup for small business", "automatic computer backup software", "ransomware recovery solutions", and 4 similar queries.
Carbonite's main competitors are Backblaze, Druva. According to AI models, these are the brands most frequently named alongside Carbonite in buyer-intent queries.
Carbonite's core products are Carbonite Safe, Carbonite Server, Carbonite Endpoint, Carbonite Availability.
Carbonite uses Subscription.
Carbonite serves Individuals, Small Businesses (SMBs), Managed Service Providers (MSPs), Enterprises.
Carbonite Integration with Webroot security to offer a unified 'Cyber Resilience' solution that combines protection, detection, and recovery.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/carbonite
Last analyzed: April 11, 2026
Founded: 2005
Headquarters: Boston, Massachusetts, USA