# C3 Metrics

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/c3-metrics
- **Dataset:** https://optimly.ai/brand/c3-metrics.json
- **Markdown:** https://optimly.ai/brand/c3-metrics/llms.txt
- **Official website:** https://c3metrics.com
- **Slug:** c3-metrics
- **Categories:** data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Independent from platforms, publishers, and agencies; cookie-less and privacy-compliant data collection; AI-ready for tracking and attributing AI-powered advertising channels; proprietary Ground Signal™ for data quality; auditable and explainable attribution decisions; true omni-channel measurement across 20+ channel categories.
Source: Brand's website (https://c3metrics.com) · 2026-10-04

- **Description:** C3 Metrics is an independent marketing measurement company providing unified cross-channel attribution, marketing mix modeling (MMM), and incrementality testing. It focuses on cookie-less, privacy-compliant data collection, ensuring data quality with its Ground Signal™ platform, and is designed to be AI-ready for emerging advertising channels.
Source: Brand's website (https://c3metrics.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Multi-Touch Attribution (MTA)
  - Marketing Mix Modeling (MMM)
  - Incrementality Testing (In-Mix Incrementality™
  - Holdout Testing)
  - and Ground Signal™ for data quality.
Source: Brand's website (https://c3metrics.com) · 2026-10-04

- **Pricing:** Subscription-based on program scope and media spend.
Source: Brand's website (https://c3metrics.com) · 2026-10-04

## Audience

- **Target industry:** Omni-channel advertisers with significant investment across digital, search, social, TV, and beyond. Specific industries include national automotive OEMs, global financial institutions, specialty pharma/biotech, and enterprise D2C companies. Also serves CMOs, data & analytics leaders, and CFOs.
Source: Brand's website (https://c3metrics.com) · 2026-10-04

Page last updated 2026-10-17.