{"name":"C3 Metrics","domain":"c3metrics.com","url":"https://optimly.ai/brand/c3-metrics","is_claimed":false,"categories":["data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Independent from platforms, publishers, and agencies; cookie-less and privacy-compliant data collection; AI-ready for tracking and attributing AI-powered advertising channels; proprietary Ground Signal™ for data quality; auditable and explainable attribution decisions; true omni-channel measurement across 20+ channel categories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://c3metrics.com","updated_at":"2026-10-04T00:07:53.789000+00:00"},{"key":"description","label":"Description","shape":"text","content":"C3 Metrics is an independent marketing measurement company providing unified cross-channel attribution, marketing mix modeling (MMM), and incrementality testing. It focuses on cookie-less, privacy-compliant data collection, ensuring data quality with its Ground Signal™ platform, and is designed to be AI-ready for emerging advertising channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://c3metrics.com","updated_at":"2026-10-04T00:07:53.789000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Multi-Touch Attribution (MTA)\nMarketing Mix Modeling (MMM)\nIncrementality Testing (In-Mix Incrementality™\nHoldout Testing)\nand Ground Signal™ for data quality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://c3metrics.com","updated_at":"2026-10-04T00:07:53.789000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based on program scope and media spend.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://c3metrics.com","updated_at":"2026-10-04T00:07:53.789000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Omni-channel advertisers with significant investment across digital, search, social, TV, and beyond. Specific industries include national automotive OEMs, global financial institutions, specialty pharma/biotech, and enterprise D2C companies. Also serves CMOs, data & analytics leaders, and CFOs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://c3metrics.com","updated_at":"2026-10-04T00:07:53.789000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:53.789000+00:00","last_changed_at":"2026-10-17T23:37:14.406385+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5fefaf1e-bc6c-4975-9015-1f50963906e3"}