By Humankind is a company within the Personal Care category. By Humankind is a sustainable personal care company that designs products to reduce the global dependency on single-use plastic. The company specializes in high-design, refillable containers for everyday items such as deodorant, mouthwash, and shampoo.
By Humankind was founded in 2019 and is headquartered in New York, NY.
By Humankind is rated Emerging on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for By Humankind is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify By Humankind as a Challenger. AI names competitors first.
By Humankind appeared in 4 of 6 sampled buyer-intent queries (67%). The brand is highly likely to appear in 'best refillable deodorant' lists but less likely to surface for generic 'eco-friendly soap' due to its narrow focus and reduced SEO activity.
AI will accurately describe the brand's mission, product design, and 2019-2021 growth phase. However, it will likely struggle to provide real-time information on product availability or whether the brand is currently pivoting or winding down operations. Key gap: The gap between the brand's 'active' digital footprint (vibrant website) and its actual operational status (prolonged out-of-stock messages and social media silence).
Of 5 key facts verified about By Humankind, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Current operational status and availability of products for new customers.
Buyers turn to By Humankind for Traditional CPG Brands (P&G, Unilever): Buying standard plastic-bottled shampoo, deodorant, and mouthwash from big-box retailers., DIY Personal Care: Making toothpaste or deodorant at home using coconut oil, baking soda, and essential oils., among 2 documented problem areas.
Buyers evaluating By Humankind typically ask AI models about "best plastic free deodorant subscription", "refillable mouthwash tablets", "biodegradable shampoo for travel", and 2 similar queries.
By Humankind's core products are Deodorant, mouthwash tablets, shampoo/conditioner bars, hand sanitizer..
By Humankind uses Subscription and one-time purchase..
By Humankind serves Eco-conscious millennials, zero-waste enthusiasts, design-focused consumers..
By Humankind Combines high-end aesthetic design with a rigorous zero-waste refill system that eliminates plastic from the user's daily routine.
Brand Authority Index (BAI) tier: Emerging (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/by-humankind
Last analyzed: April 10, 2026
Founded: 2019
Headquarters: New York, NY