{"name":"Brandwatch Falconio","domain":"brandwatch.com","url":"https://optimly.ai/brand/brandwatch-falconio","is_claimed":false,"categories":["data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The industry's most robust combination of deep-historical social listening data and enterprise-grade social media publishing workflows in a single unified platform.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brandwatch.com","updated_at":"2026-10-04T00:04:34.129000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Brandwatch (formerly including Falcon.io) is an enterprise-grade social intelligence and social media management platform. It enables organizations to monitor brand mentions across the web, analyze consumer sentiment, and manage social media publishing and engagement from a centralized suite.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brandwatch.com","updated_at":"2026-10-04T00:04:34.129000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Social Listening\nSocial Media Management\nInfluencer Marketing\nConsumer Research Analytics","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brandwatch.com","updated_at":"2026-10-04T00:04:34.129000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brandwatch.com","updated_at":"2026-10-04T00:04:34.129000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprise, Global Brands, Large Marketing Agencies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brandwatch.com","updated_at":"2026-10-04T00:04:34.129000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Sprout Social"},{"url":null,"name":"Sprinklr Imaging"},{"url":null,"name":"Hootsuite"},{"url":null,"name":"Meltwater"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://brandwatch.com","updated_at":"2026-10-04T00:04:34.129000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:34.129000+00:00","last_changed_at":"2026-10-17T23:35:51.602568+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4d2b40b6-93a9-4e86-8986-5cdfc6031897"}