{"name":"Brandmaker Now Part Of Uplift","domain":"uplift.com","url":"https://optimly.ai/brand/brandmaker-now-part-of-uplift","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The only enterprise platform that fully integrates deep marketing financial management (via Allocadia) with end-to-end resource orchestration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uplift.com","updated_at":"2026-10-04T00:04:16.577000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Brandmaker (now a part of Uplift) is an enterprise-grade Marketing Resource Management (MRM) platform. It provides modules for marketing planning, budgeting, digital asset management, and campaign execution for large-scale marketing organizations. The company specializes in orchestrating complex marketing operations across global teams.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uplift.com","updated_at":"2026-10-04T00:04:16.577000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Marketing Planning\nBudgeting & Finance\nDigital Asset Management (DAM)\nReview & Approval Workflow.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uplift.com","updated_at":"2026-10-04T00:04:16.577000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (Tiered based on modules and user count)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uplift.com","updated_at":"2026-10-04T00:04:16.577000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Global 2000 marketing departments, complex retail, automotive, and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uplift.com","updated_at":"2026-10-04T00:04:16.577000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Aprimo"},{"url":null,"name":"Workfront (Adobe)"},{"url":null,"name":"Allocadia (Uplift)"},{"url":null,"name":"SAP Marketing Cloud"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://uplift.com","updated_at":"2026-10-04T00:04:16.577000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:16.577000+00:00","last_changed_at":"2026-10-17T23:38:45.242133+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=75ba249e-65b9-49b3-b6c0-af624c8fd59e"}