# Bookly > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/bookly - **Dataset:** https://optimly.ai/brand/bookly.json - **Markdown:** https://optimly.ai/brand/bookly/llms.txt - **Official website:** https://booking-wp-plugin.com - **Slug:** bookly - **Categories:** marketing-technology, sales-crm ## Overview - **Tagline:** The most downloaded and comprehensive appointment booking plugin designed specifically for the WordPress CMS ecosystem. Source: Brand's website (https://booking-wp-plugin.com) · 2026-10-04 - **Description:** Bookly is a professional appointment and event booking plugin for WordPress. It provides businesses with a fully automated, customizable scheduling system that integrates with payment gateways, calendars, and communication tools to streamline client management. Source: Brand's website (https://booking-wp-plugin.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Bookly Pro WordPress Plugin - Bookly Cloud - Add-ons (Payments - SMS - WhatsApp) Source: Brand's website (https://booking-wp-plugin.com) · 2026-10-04 - **Pricing:** One-time purchase / Subscription (for Cloud/Add-ons) Source: Brand's website (https://booking-wp-plugin.com) · 2026-10-04 ## Audience - **Target industry:** Salons, wellness professionals, consultants, and small service-based businesses. Source: Brand's website (https://booking-wp-plugin.com) · 2026-10-04 ## Landscape - **Competitors:** - Amelia - BirchPress - Calendly - Acuity Scheduling Source: Brand's website (https://booking-wp-plugin.com) · 2026-10-04 Page last updated 2026-10-17.