{"name":"Bluelena","domain":"bluelena.io","url":"https://optimly.ai/brand/bluelena","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Purpose-built specifically for media organizations, offering an all-in-one solution that unifies audience engagement, advertising operations, and revenue development with strategic services and a CRM tailored for journalism fundraising.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bluelena.io","updated_at":"2026-10-04T00:04:27.460000+00:00"},{"key":"description","label":"Description","shape":"text","content":"BlueLena provides an all-in-one audience and fundraising management platform and strategic services specifically designed for independent news organizations to accelerate business transformation, grow digital audiences, enhance reader engagement, and secure funding for journalism through donations, memberships, and subscriptions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bluelena.io","updated_at":"2026-10-04T00:04:27.460000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"An all-in-one digital marketing and revenue management platform (BlueLena CXA) that includes audience growth tools\nreader engagement features\na CRM with donor intelligence\nand fundraising management capabilities for donations\nmemberships\nand subscriptions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bluelena.io","updated_at":"2026-10-04T00:04:27.460000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Independent news organizations, local news publishers, nonprofit newsrooms, and premium service publishers in North America.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bluelena.io","updated_at":"2026-10-04T00:04:27.460000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:27.460000+00:00","last_changed_at":"2026-10-17T23:33:08.572264+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=27101c79-f35c-432a-a35c-277f3566f49c"}