# Blippar > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/blippar - **Dataset:** https://optimly.ai/brand/blippar.json - **Markdown:** https://optimly.ai/brand/blippar/llms.txt - **Official website:** https://blippar.com - **Slug:** blippar - **Categories:** design-creative-software, developer-tools, marketing-technology ## Overview - **Tagline:** Ease of AR/XR creation for both coders and non-coders, comprehensive suite of features including various tracking methods, 3D model library, visual scripting, and animations, positioning itself as a leading global platform. Source: Brand's website (https://blippar.com) · 2026-10-04 - **Description:** Blippar provides a platform for creating augmented and extended reality experiences, with or without code, and positions itself as a leading solution for AR content. Source: Brand's website (https://blippar.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Augmented Reality (AR) and Extended Reality (XR) creation platform (Blippbuilder) - WebAR development tools - 3D model library - surface/image/face tracking capabilities. Source: Brand's website (https://blippar.com) · 2026-10-04 - **Pricing:** Not explicitly stated, but implies a subscription model (which is currently suspended for new users). Source: Brand's website (https://blippar.com) · 2026-10-04 ## Audience - **Target industry:** Global brands, businesses, developers, and individuals looking to create interactive augmented and extended reality content. Source: Brand's website (https://blippar.com) · 2026-10-04 ## Landscape - **Competitors:** - Zappar - 8th Wall - Unity MARS - Vuforia - AR.js Source: Brand's website (https://blippar.com) · 2026-10-04 Page last updated 2026-10-17.