{"name":"Blippar","domain":"blippar.com","url":"https://optimly.ai/brand/blippar","is_claimed":false,"categories":["design-creative-software","developer-tools","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Ease of AR/XR creation for both coders and non-coders, comprehensive suite of features including various tracking methods, 3D model library, visual scripting, and animations, positioning itself as a leading global platform.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blippar.com","updated_at":"2026-10-04T00:03:35.668000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Blippar provides a platform for creating augmented and extended reality experiences, with or without code, and positions itself as a leading solution for AR content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blippar.com","updated_at":"2026-10-04T00:03:35.668000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Augmented Reality (AR) and Extended Reality (XR) creation platform (Blippbuilder)\nWebAR development tools\n3D model library\nsurface/image/face tracking capabilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blippar.com","updated_at":"2026-10-04T00:03:35.668000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not explicitly stated, but implies a subscription model (which is currently suspended for new users).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blippar.com","updated_at":"2026-10-04T00:03:35.668000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Global brands, businesses, developers, and individuals looking to create interactive augmented and extended reality content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blippar.com","updated_at":"2026-10-04T00:03:35.668000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Zappar"},{"url":null,"name":"8th Wall"},{"url":null,"name":"Unity MARS"},{"url":null,"name":"Vuforia"},{"url":null,"name":"AR.js"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://blippar.com","updated_at":"2026-10-04T00:03:35.668000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:35.668000+00:00","last_changed_at":"2026-10-17T23:32:55.640281+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2462e7e0-c37c-44b4-9346-b3a6002337e9"}