{"name":"Bitly","domain":"bitly.com","url":"https://optimly.ai/brand/bitly","is_claimed":false,"categories":["data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"As the industry-standard link management platform, Bitly offers the most robust analytics and integration ecosystem alongside its legacy of massive operational scale.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bitly.com","updated_at":"2026-10-04T00:05:44.488000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bitly is a global link management platform that provides URL shortening, branded links, QR codes, and link-in-bio pages. It serves as a central hub for businesses to track and optimize digital engagement across various marketing channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bitly.com","updated_at":"2026-10-04T00:05:44.488000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"URL Shortening\nCustom Branded Links\nQR Code Generator\nBitly Pages (Link-in-bio)\nLink Management Analytics","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bitly.com","updated_at":"2026-10-04T00:05:44.488000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Freemium with Subscription tiers (Core, Growth, Premium, Enterprise)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bitly.com","updated_at":"2026-10-04T00:05:44.488000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Digital Marketers, Small Businesses, Enterprise Brands, Social Media Managers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bitly.com","updated_at":"2026-10-04T00:05:44.488000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Rebrandly"},{"url":null,"name":"Dub.co (formerly Dub)"},{"url":null,"name":"Linktree"},{"url":null,"name":"Adobe Journey Optimizer (Short Links)"},{"url":null,"name":"TinyURL"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://bitly.com","updated_at":"2026-10-04T00:05:44.488000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:44.488000+00:00","last_changed_at":"2026-10-17T23:47:47.529596+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f800e267-018f-4db5-9ae5-7bcf7f2b7fa7"}