# Bit

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/bit
- **Dataset:** https://optimly.ai/brand/bit.json
- **Markdown:** https://optimly.ai/brand/bit/llms.txt
- **Official website:** https://bitly.com
- **Slug:** bit
- **Categories:** marketing-technology

## Overview

- **Tagline:** Offers easy-to-use, fast, and reliable branded short links and dynamic QR codes with comprehensive cross-channel analytics, AI-powered features, and a high uptime, trusted by millions for over a decade.
Source: Brand's website (https://bitly.com) · 2026-10-04

- **Description:** Bitly makes it easy to create, share, and track short links and QR Codes. It helps businesses understand what clicks with their audience, scale their reach, and drive more clicks and sales through branded links and QR Codes with clear cross-channel analytics.
Source: Brand's website (https://bitly.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - URL Shortener
  - QR Code Generator
  - Analytics Dashboard
Source: Brand's website (https://bitly.com) · 2026-10-04

- **Pricing:** Freemium (free plan with upgrade options for more features and enterprise solutions)
Source: Brand's website (https://bitly.com) · 2026-10-04

## Audience

- **Target industry:** Retail, Consumer Packaged Goods, Hospitality, Media & Entertainment, Technology Software & Hardware, Healthcare, Insurance, Financial Services, Professional Services, Education
Source: Brand's website (https://bitly.com) · 2026-10-04

Page last updated 2026-10-17.