# bing-webmaster-tools > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/bing-webmaster-tools - **Dataset:** https://optimly.ai/brand/bing-webmaster-tools.json - **Markdown:** https://optimly.ai/brand/bing-webmaster-tools/llms.txt - **Official website:** https://bing.com - **Slug:** bing-webmaster-tools - **Categories:** marketing-technology ## Overview - **Tagline:** Provides direct insights and tools specifically for optimizing website performance and visibility on the Bing search engine, offering unique SEO/GEO tools and API access, all provided for free by Microsoft. Source: Brand's website (https://bing.com) · 2026-10-04 - **Description:** Bing Webmaster Tools is a free service provided by Microsoft that offers webmasters tools and reports to monitor, maintain, and troubleshoot their site's presence in Bing search results. It helps site owners understand what leads people to their site, analyze keywords, manage backlinks, identify technical SEO issues, and submit URLs for indexing. Source: Brand's website (https://bing.com) · 2026-10-04 ## Offerings - **Core capabilities:** - SEO/GEO tools - backlink analysis - keyword research - site scan - SEO/GEO reports - diagnostic tools - URL submission API - WordPress Plugin for URL Submission - Mobile Friendliness tool. Source: Brand's website (https://bing.com) · 2026-10-04 - **Pricing:** Free Source: Brand's website (https://bing.com) · 2026-10-04 ## Audience - **Target industry:** Webmasters, website owners, SEO professionals, digital marketers, developers. Source: Brand's website (https://bing.com) · 2026-10-04 Page last updated 2026-10-17.