# Bing Visual Search

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/bing-visual-search
- **Dataset:** https://optimly.ai/brand/bing-visual-search.json
- **Markdown:** https://optimly.ai/brand/bing-visual-search/llms.txt
- **Official website:** https://bing.com
- **Slug:** bing-visual-search
- **Categories:** ai-machine-learning, consumer-apps, developer-tools

## Overview

- **Tagline:** Deep integration with the Microsoft Edge browser and Azure developer ecosystem, offering specialized shopping and B2B visual search capabilities.
Source: Brand's website (https://bing.com) · 2026-10-04

- **Description:** Bing Visual Search is a visual discovery service that allows users to search the web using images instead of text. Utilized through the Bing search engine and mobile apps, it employs computer vision and artificial intelligence to identify objects, products, landmarks, and text within uploaded or captured photographs.
Source: Brand's website (https://bing.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Reverse image search
  - object detection
  - 'Shop the Look' feature
  - Bing Visual Search API.
Source: Brand's website (https://bing.com) · 2026-10-04

- **Pricing:** Free for consumers; usage-based (API) for developers.
Source: Brand's website (https://bing.com) · 2026-10-04

## Audience

- **Target industry:** General consumers, online shoppers, software developers, and enterprise retail.
Source: Brand's website (https://bing.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Google Lens
  - Pinterest Lens
  - Amazon StyleSnap
  - Yandex Images
Source: Brand's website (https://bing.com) · 2026-10-04

Page last updated 2026-10-17.