{"name":"Betterup","domain":"betterup.com","url":"https://optimly.ai/brand/betterup","is_claimed":false,"categories":["ai-machine-learning","edtech-platforms","hr-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Combines behavioral science with a massive global coach network and AI-driven matching to scale professional development across the entire workforce.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://betterup.com","updated_at":"2026-10-04T00:02:54.397000+00:00"},{"key":"description","label":"Description","shape":"text","content":"BetterUp is an American human transformation company that provides mobile coaching, counseling, and mentorship to employees at various levels of an organization. It integrates behavioral science, AI technology, and a global network of certified coaches to improve individual performance and organizational resilience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://betterup.com","updated_at":"2026-10-04T00:02:54.397000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Digital coaching\nmental fitness tools\norganizational analytics\nand specialist coaching (nutrition\nsleep\nparenting).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://betterup.com","updated_at":"2026-10-04T00:02:54.397000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (typically per-user coaching subscriptions)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://betterup.com","updated_at":"2026-10-04T00:02:54.397000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fortune 500 companies, government agencies, and mid-to-large scale enterprises.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://betterup.com","updated_at":"2026-10-04T00:02:54.397000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"CoachHubBase"},{"url":null,"name":"Torch"},{"url":null,"name":"Lyra HealthBase"},{"url":null,"name":"Sounding Board"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://betterup.com","updated_at":"2026-10-04T00:02:54.397000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:02:54.397000+00:00","last_changed_at":"2026-10-17T23:34:43.356419+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3d2294fb-aecd-4016-8df1-d42b67c018a9"}