{"name":"BetterBasket","domain":"betterbasket.com","url":"https://optimly.ai/brand/betterbasket","is_claimed":false,"categories":["data-analytics-business-intelligence"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Built specifically for grocery with Agentic AI, BetterBasket integrates competitive data, elasticity modeling, automation, and analytics into a single platform. It moves beyond insights to action, executing price changes directly and continuously learning and adapting to retailer operations, streamlining complex pricing and merchandising decisions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://betterbasket.com","updated_at":"2026-10-04T00:06:09.465000+00:00"},{"key":"description","label":"Description","shape":"text","content":"BetterBasket is an Agentic AI platform, backed by Y Combinator, designed for grocery retailers to optimize pricing, promotions, and assortment across thousands of SKUs. Its AI, Athena, analyzes competitive data, internal sales, and costs to provide intelligent price recommendations, project outcomes, and execute changes directly to POS systems, aiming to improve margin, revenue, and operational efficiency.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://betterbasket.com","updated_at":"2026-10-04T00:06:09.465000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Athena\nan Agentic AI system for grocery pricing\nencompassing modules like Strategy Agent\nScraping Agent\nMatching Agent\nData Agent\nPricing Agent\nBack-office Agent\nand Analyst Agent.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://betterbasket.com","updated_at":"2026-10-04T00:06:09.465000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not explicitly stated on the provided page.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://betterbasket.com","updated_at":"2026-10-04T00:06:09.465000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retailers and their pricing teams (both e-commerce and in-store operations).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://betterbasket.com","updated_at":"2026-10-04T00:06:09.465000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:09.465000+00:00","last_changed_at":"2026-10-17T23:34:27.577768+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=395d8e59-0e2f-4a3c-a25a-027fa6404c3a"}