{"name":"Batonleads","domain":"batonleads.com","url":"https://optimly.ai/brand/batonleads","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Turns non-serviceable leads (move-outs, auxiliary services, out-of-area) into revenue through a peer-vetted, exclusive referral network. Offers seamless CRM integrations and a 'Pledge to Protect' to safeguard customer relationships and reputation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://batonleads.com","updated_at":"2026-10-04T00:06:15.162000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Batonleads is a platform that allows home service companies to monetize non-serviceable, out-of-area, or auxiliary service leads by referring them to other trusted partners. In return, companies receive peer-vetted, exclusive referrals, effectively turning lost revenue opportunities into valuable leads and expanding their service capabilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://batonleads.com","updated_at":"2026-10-04T00:06:15.162000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A platform for lead exchange and referral management\noffering integrations with common CRMs and call center software to streamline referral submission and tracking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://batonleads.com","updated_at":"2026-10-04T00:06:15.162000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Reciprocal lead exchange marketplace; companies earn credits or payments for referred leads and use these to acquire new leads. It can operate as a net-zero cost model if referral activity is balanced.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://batonleads.com","updated_at":"2026-10-04T00:06:15.162000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Home service companies across various industries, including Pest Control, Nuisance Wildlife, Attic & Crawlspace, Lawn & Landscape, Roofing, Plumbing, and HVAC, who seek to monetize unqualified leads and acquire qualified referrals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://batonleads.com","updated_at":"2026-10-04T00:06:15.162000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:15.162000+00:00","last_changed_at":"2026-10-17T23:36:57.843019+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5c26f902-ffda-4d55-8e14-faa7923ffecf"}