# Balihoo > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/balihoo - **Dataset:** https://optimly.ai/brand/balihoo.json - **Markdown:** https://optimly.ai/brand/balihoo/llms.txt - **Official website:** https://cool.co - **Slug:** balihoo - **Categories:** ad-tech-ad-networks, ai-machine-learning, data-analytics-business-intelligence, marketing-technology ## Overview - **Tagline:** Specifically built for the unique challenges of franchising, bridging the collaboration-performance gap between franchisors and franchisees with an AI-powered platform and Google Certified expert support. Source: Brand's website (https://cool.co) · 2026-10-04 - **Description:** Balihoo provides a digital marketing platform specifically designed for franchise and multi-location businesses. It aims to bridge the gap between a franchisor's need for consistent brand collaboration and a franchisee's need for local performance, offering solutions across display, SEO, CTV, social, and search channels, powered by AI and supported by a unified analytics dashboard. Source: Brand's website (https://cool.co) · 2026-10-04 ## Offerings - **Core capabilities:** - Digital marketing platform offering solutions for Display - SEO - CTV - Social - and Search advertising - combined with a unified dashboard and analytics. Source: Brand's website (https://cool.co) · 2026-10-04 - **Pricing:** Not specified, likely a subscription-based model or tiered based on services and number of locations. Source: Brand's website (https://cool.co) · 2026-10-04 ## Audience - **Target industry:** Franchise businesses, multi-location businesses, franchisors, and individual franchisees. Source: Brand's website (https://cool.co) · 2026-10-04 ## Landscape - **Competitors:** - SOCi - Rio SEO - MomentFeed - Brandmuscle - Vivial Source: Brand's website (https://cool.co) · 2026-10-04 Page last updated 2026-10-17.