{"name":"Balihoo","domain":"cool.co","url":"https://optimly.ai/brand/balihoo","is_claimed":false,"categories":["ad-tech-ad-networks","ai-machine-learning","data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Specifically built for the unique challenges of franchising, bridging the collaboration-performance gap between franchisors and franchisees with an AI-powered platform and Google Certified expert support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cool.co","updated_at":"2026-10-04T00:03:53.526000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Balihoo provides a digital marketing platform specifically designed for franchise and multi-location businesses. It aims to bridge the gap between a franchisor's need for consistent brand collaboration and a franchisee's need for local performance, offering solutions across display, SEO, CTV, social, and search channels, powered by AI and supported by a unified analytics dashboard.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cool.co","updated_at":"2026-10-04T00:03:53.526000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Digital marketing platform offering solutions for Display\nSEO\nCTV\nSocial\nand Search advertising\ncombined with a unified dashboard and analytics.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cool.co","updated_at":"2026-10-04T00:03:53.526000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not specified, likely a subscription-based model or tiered based on services and number of locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cool.co","updated_at":"2026-10-04T00:03:53.526000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Franchise businesses, multi-location businesses, franchisors, and individual franchisees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cool.co","updated_at":"2026-10-04T00:03:53.526000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"SOCi"},{"url":null,"name":"Rio SEO"},{"url":null,"name":"MomentFeed"},{"url":null,"name":"Brandmuscle"},{"url":null,"name":"Vivial"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://cool.co","updated_at":"2026-10-04T00:03:53.526000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:53.526000+00:00","last_changed_at":"2026-10-17T23:32:03.762310+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=183927eb-c62d-4293-8a8a-772d57309046"}