# Balena

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/balena
- **Dataset:** https://optimly.ai/brand/balena.json
- **Markdown:** https://optimly.ai/brand/balena/llms.txt
- **Official website:** https://balena.io
- **Slug:** balena
- **Categories:** cybersecurity, developer-tools, it-management-software

## Overview

- **Tagline:** A secure, container-based technology stack offering an end-to-end solution for the entire IoT device lifecycle (develop, deploy, manage, scale). It provides robust remote management, extensive device compatibility (80+ types), and is proven to scale to hundreds of thousands of devices.
Source: Brand's website (https://balena.io) · 2026-10-04

- **Description:** Balena provides a secure container-based technology stack designed to simplify the development, deployment, management, and scaling of fleets of IoT Linux devices. It offers features like OTA updates, a full API & SDK, Linux OS updates, and robust security for the entire device lifecycle, supporting over 80 device types.
Source: Brand's website (https://balena.io) · 2026-10-04

## Offerings

- **Core capabilities:**
  - balenaCloud (IoT device management platform)
  - balenaOS (container-optimized OS)
  - balenaEngine (container runtime)
  - balenaCLI
  - balenaHub (platform for IoT applications).
Source: Brand's website (https://balena.io) · 2026-10-04

- **Pricing:** Freemium (first 10 devices are free), with pricing that scales down as fleet size increases.
Source: Brand's website (https://balena.io) · 2026-10-04

## Audience

- **Target industry:** Developers, engineers, and organizations building and managing fleets of IoT Linux devices, particularly those requiring secure, scalable, and remote management for edge deployments.
Source: Brand's website (https://balena.io) · 2026-10-04

## Landscape

- **Competitors:**
  - Mender.io
  - Foundries.io
  - AWS IoT Greengrass
  - Particle.io
Source: Brand's website (https://balena.io) · 2026-10-04

Page last updated 2026-10-17.