{"name":"Balena","domain":"balena.io","url":"https://optimly.ai/brand/balena","is_claimed":false,"categories":["cybersecurity","developer-tools","it-management-software"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A secure, container-based technology stack offering an end-to-end solution for the entire IoT device lifecycle (develop, deploy, manage, scale). It provides robust remote management, extensive device compatibility (80+ types), and is proven to scale to hundreds of thousands of devices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://balena.io","updated_at":"2026-10-04T00:06:32.599000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Balena provides a secure container-based technology stack designed to simplify the development, deployment, management, and scaling of fleets of IoT Linux devices. It offers features like OTA updates, a full API & SDK, Linux OS updates, and robust security for the entire device lifecycle, supporting over 80 device types.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://balena.io","updated_at":"2026-10-04T00:06:32.599000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"balenaCloud (IoT device management platform)\nbalenaOS (container-optimized OS)\nbalenaEngine (container runtime)\nbalenaCLI\nbalenaHub (platform for IoT applications).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://balena.io","updated_at":"2026-10-04T00:06:32.599000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Freemium (first 10 devices are free), with pricing that scales down as fleet size increases.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://balena.io","updated_at":"2026-10-04T00:06:32.599000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Developers, engineers, and organizations building and managing fleets of IoT Linux devices, particularly those requiring secure, scalable, and remote management for edge deployments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://balena.io","updated_at":"2026-10-04T00:06:32.599000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Mender.io"},{"url":null,"name":"Foundries.io"},{"url":null,"name":"AWS IoT Greengrass"},{"url":null,"name":"Particle.io"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://balena.io","updated_at":"2026-10-04T00:06:32.599000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:32.599000+00:00","last_changed_at":"2026-10-17T23:40:37.764253+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8eae863b-4ced-4a0a-962c-3c6a5f694ade"}