# Baidu

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/baidu
- **Dataset:** https://optimly.ai/brand/baidu.json
- **Markdown:** https://optimly.ai/brand/baidu/llms.txt
- **Official website:** https://baidu.com
- **Slug:** baidu
- **Categories:** ad-tech-ad-networks, ai-machine-learning, cloud-infrastructure, consumer-apps, vertical-industry-software

## Overview

- **Tagline:** The dominant search gateway to the Chinese internet with the most integrated AI/deep-learning ecosystem in the region.
Source: Brand's website (https://baidu.com) · 2026-10-04

- **Description:** Baidu is a Chinese multinational technology company specializing in Internet-related services, products, and artificial intelligence. It is one of the largest AI and internet companies in the world, renowned for its dominant search engine and its robust development of autonomous driving technology through the Apollo project.
Source: Brand's website (https://baidu.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Search Engine
  - Ernie Bot (GenAI)
  - Baidu AI Cloud
  - Apollo (Autonomous Driving)
  - Baidu Wangpan (Cloud Storage)
Source: Brand's website (https://baidu.com) · 2026-10-04

- **Pricing:** Freemium for consumers; Usage-based and Enterprise/Custom for cloud and AI services; Ad-based for search.
Source: Brand's website (https://baidu.com) · 2026-10-04

## Audience

- **Target industry:** Consumers in China, Enterprise businesses, Automotive industry, Developers
Source: Brand's website (https://baidu.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Sogou (Tencent)
  - Alibaba
  - ByteDance (Toutiao)
  - Huawei
Source: Brand's website (https://baidu.com) · 2026-10-04

Page last updated 2026-10-17.