# Baidu Visual Search > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/baidu-visual-search - **Dataset:** https://optimly.ai/brand/baidu-visual-search.json - **Markdown:** https://optimly.ai/brand/baidu-visual-search/llms.txt - **Official website:** https://baidu.com - **Slug:** baidu-visual-search - **Categories:** ai-machine-learning, consumer-apps, developer-tools ## Overview - **Tagline:** Unparalleled accuracy in the Chinese market due to localized data fine-tuning and integration with Baidu's broader 'ERNIE' multimodal AI ecosystem. Source: Brand's website (https://baidu.com) · 2026-10-04 - **Description:** Baidu Visual Search is a multimodal search technology that enables users to query information using images rather than text. Integrated into the Baidu mobile ecosystem and cloud services, it utilizes deep learning to identify objects, translate text, and facilitate e-commerce discovery through mobile cameras. Source: Brand's website (https://baidu.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Baidu App Visual Search - Baidu AI Cloud Image Search API - Baidu OCR Source: Brand's website (https://baidu.com) · 2026-10-04 - **Pricing:** Free for consumers; usage-based for enterprise API developers. Source: Brand's website (https://baidu.com) · 2026-10-04 ## Audience - **Target industry:** Consumer mobile users in China; E-commerce retailers; Mobile app developers. Source: Brand's website (https://baidu.com) · 2026-10-04 ## Landscape - **Competitors:** - Google Lens - Pinterest Lens - Alibaba Pailitao (Image Search) Source: Brand's website (https://baidu.com) · 2026-10-04 Page last updated 2026-10-17.