{"name":"Baidu App","domain":"baidu.com","url":"https://optimly.ai/brand/baidu-app","is_claimed":false,"categories":["ad-tech-ad-networks","ai-machine-learning","consumer-apps"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The largest Chinese-language search index combined with a proprietary AI-driven content feed and a comprehensive mini-program ecosystem.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://baidu.com","updated_at":"2026-10-04T00:03:31.913000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Baidu App is the flagship mobile application of Baidu, Inc., serving as the primary entry point for internet search and information discovery in China. It integrates a dual-engine of 'search and feed,' alongside a robust ecosystem of 'Smart Mini Programs' and AI-driven features powered by Baidu's Ernie Large Language Model.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://baidu.com","updated_at":"2026-10-04T00:03:31.913000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Search engine\npersonalized news feed\nSmart Mini Programs\nErnie Bot (AI Assistant)\nCloud storage integration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://baidu.com","updated_at":"2026-10-04T00:03:31.913000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Free (Ad-supported)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://baidu.com","updated_at":"2026-10-04T00:03:31.913000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Mainland China mobile internet users, Chinese-speaking diaspora.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://baidu.com","updated_at":"2026-10-04T00:03:31.913000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Sogou Marketing"},{"url":null,"name":"WeChat (Tencent)"},{"url":null,"name":"Toutiao (ByteDance)"},{"url":null,"name":"Alibaba (Shenma) Search"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://baidu.com","updated_at":"2026-10-04T00:03:31.913000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:31.913000+00:00","last_changed_at":"2026-10-17T23:47:52.643562+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f9673ca7-7f49-41e7-8e01-12385df87393"}