# Baffle, Inc. > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/baffle-inc - **Dataset:** https://optimly.ai/brand/baffle-inc.json - **Markdown:** https://optimly.ai/brand/baffle-inc/llms.txt - **Official website:** https://baffle.io - **Slug:** baffle-inc - **Categories:** data-analytics-business-intelligence ## Overview - **Tagline:** Baffle offers the easiest way to protect GenAI data with a no-code, transparent data proxy approach that enables seamless encryption and decryption on-the-fly, minimal impact on performance, and multi-key architecture, ensuring fast compliance and comprehensive protection across cloud and on-premises environments. Source: Brand's website (https://baffle.io) · 2026-10-04 - **Description:** Baffle provides auditable protection for unstructured and structured data throughout the GenAI pipeline. It delivers an enterprise-class security platform that protects data for GenAI, analytics, and databases by offering masking, tokenization, and encryption with role-based access control for individual data values, regardless of where the data is stored or used. Source: Brand's website (https://baffle.io) · 2026-10-04 ## Offerings - **Core capabilities:** - An enterprise-class security platform offering data masking - tokenization - and encryption with role-based access control. Key features include Real Queryable Encryption - Bring Your Own Key (BYOK) capabilities - and data isolation for GenAI - analytics - and databases. Source: Brand's website (https://baffle.io) · 2026-10-04 - **Pricing:** Not explicitly mentioned. Source: Brand's website (https://baffle.io) · 2026-10-04 ## Audience - **Target industry:** Enterprises across various sectors including Financial Services, Healthcare, Telecommunications, and Manufacturing, particularly those leveraging GenAI, cloud data platforms, and SaaS, needing to protect sensitive data and meet compliance mandates. Source: Brand's website (https://baffle.io) · 2026-10-04 Page last updated 2026-10-17.