# Badger Meter (Beacon) / Lands' End > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/badger-meter-beacon-lands-end - **Dataset:** https://optimly.ai/brand/badger-meter-beacon-lands-end.json - **Markdown:** https://optimly.ai/brand/badger-meter-beacon-lands-end/llms.txt - **Official website:** https://badgermeter.com - **Slug:** badger-meter-beacon-lands-end - **Categories:** data-analytics-business-intelligence, vertical-industry-software ## Overview - **Tagline:** Badger Meter is a leader in cellular AMI, offering a cloud-native software platform (Beacon) that eliminates the need for utility-owned fixed network infrastructure. Source: Brand's website (https://badgermeter.com) · 2026-10-04 - **Description:** Badger Meter is an American manufacturer of flow measurement, control, and communication solutions, primarily serving the water utility, municipality, and commercial markets. Its Beacon Advanced Metering Analytics (AMA) platform is a cloud-native software suite that integrates with cellular communication technology to provide real-time water usage data. Source: Brand's website (https://badgermeter.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Beacon AMA software - ORION endpoints - Mechanical and Ultrasonic water meters Source: Brand's website (https://badgermeter.com) · 2026-10-04 - **Pricing:** Enterprise/Custom (Hardware + SaaS Subscription) Source: Brand's website (https://badgermeter.com) · 2026-10-04 ## Audience - **Target industry:** Municipal water utilities, commercial building managers, industrial water users Source: Brand's website (https://badgermeter.com) · 2026-10-04 ## Landscape - **Competitors:** - Sensus (Xylem) - Neptune Technology Group - Itron - Kamstrup Source: Brand's website (https://badgermeter.com) · 2026-10-04 Page last updated 2026-10-17.