{"name":"Backtrack","domain":"usebacktrack.com","url":"https://optimly.ai/brand/backtrack","is_claimed":false,"categories":["sales-crm"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Automated capture of 1:1 meeting conversations (without manual note-taking) using smart devices that integrate with attendee agendas, AI-powered transcription tailored for hosted buyer programs, and structured reporting that transforms anecdotal feedback into quantifiable evidence for rebooking, retention, and upsell conversations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usebacktrack.com","updated_at":"2026-10-04T00:07:09.564000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Backtrack helps event organizers capture what happened in every 1:1 meeting, quantify outcomes, and give sales teams the evidence they need to retain, rebook, and upsell sponsors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usebacktrack.com","updated_at":"2026-10-04T00:07:09.564000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A software platform that captures 1:1 meeting conversations using dedicated devices\ntranscribes them with AI\nstructures the data into organizer and sponsor-level reports\nand surfaces outcomes\nsentiment\nand next-step signals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usebacktrack.com","updated_at":"2026-10-04T00:07:09.564000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not explicitly mentioned in the provided context.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usebacktrack.com","updated_at":"2026-10-04T00:07:09.564000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Event organizers, sales teams focused on sponsor retention and upsell, and attendee marketing teams, especially for hosted buyer programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usebacktrack.com","updated_at":"2026-10-04T00:07:09.564000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:09.564000+00:00","last_changed_at":"2026-10-17T23:34:16.532539+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=36c73bbd-7da3-45c2-8ac8-c0851a2193df"}