# Backblaze

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/backblaze
- **Dataset:** https://optimly.ai/brand/backblaze.json
- **Markdown:** https://optimly.ai/brand/backblaze/llms.txt
- **Official website:** https://backblaze.com
- **Slug:** backblaze
- **Categories:** cloud-infrastructure, consumer-apps, developer-tools, it-management-software

## Overview

- **Tagline:** Market-leading transparency via 'Drive Stats' combined with a radically simple flat-rate personal backup model and low-cost S3-compatible storage.
Source: Brand's website (https://backblaze.com) · 2026-10-04

- **Description:** Backblaze is a specialized cloud storage provider that offers two primary services: an automated, unlimited personal backup solution and B2 Cloud Storage, an enterprise-grade, S3-compatible object storage platform. The company is widely recognized in the technology industry for its transparency, particularly through its widely cited reports on hard drive reliability across its global data centers.
Source: Brand's website (https://backblaze.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Personal Cloud Backup
  - Business Cloud Backup
  - B2 Object Storage
Source: Brand's website (https://backblaze.com) · 2026-10-04

- **Pricing:** Subscription and Usage-based
Source: Brand's website (https://backblaze.com) · 2026-10-04

## Audience

- **Target industry:** Individual consumers, SMBs, software developers, and IT administrators.
Source: Brand's website (https://backblaze.com) · 2026-10-04

## Landscape

- **Competitors:**
  - IDrive
  - Carbonite (OpenText)
  - Amazon S3 (AWS)
  - Wasabi Technologies
Source: Brand's website (https://backblaze.com) · 2026-10-04

Page last updated 2026-10-17.