# B2Metric

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/b2metric
- **Dataset:** https://optimly.ai/brand/b2metric.json
- **Markdown:** https://optimly.ai/brand/b2metric/llms.txt
- **Official website:** https://b2metric.com
- **Slug:** b2metric
- **Categories:** data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** B2Metric differentiates itself as a 'smartest analytics companion' that moves beyond static dashboards, offering AI/ML-based customer journey analytics and a unified CDP. It provides predictive analytics, intelligent automation for campaign optimization and copywriting, real-time insights, enterprise-grade scalability, and centralized customer data control, eliminating complex ETL processes.
Source: Brand's website (https://b2metric.com) · 2026-10-04

- **Description:** B2Metric provides an AI/ML-based Customer Data Platform (CDP) and customer journey analytics solution that transforms raw customer data into actionable insights. It helps businesses understand audience behavior, predict trends like churn and CLTV, segment users, and optimize multi-channel marketing campaigns through intelligent automation, allowing for faster and smarter data-driven decisions.
Source: Brand's website (https://b2metric.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - AI/ML Based Customer Data Platform (CDP)
  - Customer Journey Analytics
  - Churn Prediction
  - Customer Lifetime Value (CLTV) analysis
  - Automated Machine Learning (AutoML) Studio
  - Segmentation
  - RFM Analysis
  - Campaign Flow and Management
  - Funnel Analysis
  - Flow Analysis
  - Retention Analysis
  - Audience Tracking.
Source: Brand's website (https://b2metric.com) · 2026-10-04

- **Pricing:** Subscription-based (with a free trial or freemium option)
Source: Brand's website (https://b2metric.com) · 2026-10-04

## Audience

- **Target industry:** Enterprises and growing businesses seeking to optimize customer interactions, marketing, and sales strategies across various industries including financial services, telecommunications, and media.
Source: Brand's website (https://b2metric.com) · 2026-10-04

Page last updated 2026-10-17.