{"name":"B2Metric","domain":"b2metric.com","url":"https://optimly.ai/brand/b2metric","is_claimed":false,"categories":["data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"B2Metric differentiates itself as a 'smartest analytics companion' that moves beyond static dashboards, offering AI/ML-based customer journey analytics and a unified CDP. It provides predictive analytics, intelligent automation for campaign optimization and copywriting, real-time insights, enterprise-grade scalability, and centralized customer data control, eliminating complex ETL processes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://b2metric.com","updated_at":"2026-10-04T00:08:23.895000+00:00"},{"key":"description","label":"Description","shape":"text","content":"B2Metric provides an AI/ML-based Customer Data Platform (CDP) and customer journey analytics solution that transforms raw customer data into actionable insights. It helps businesses understand audience behavior, predict trends like churn and CLTV, segment users, and optimize multi-channel marketing campaigns through intelligent automation, allowing for faster and smarter data-driven decisions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://b2metric.com","updated_at":"2026-10-04T00:08:23.895000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"AI/ML Based Customer Data Platform (CDP)\nCustomer Journey Analytics\nChurn Prediction\nCustomer Lifetime Value (CLTV) analysis\nAutomated Machine Learning (AutoML) Studio\nSegmentation\nRFM Analysis\nCampaign Flow and Management\nFunnel Analysis\nFlow Analysis\nRetention Analysis\nAudience Tracking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://b2metric.com","updated_at":"2026-10-04T00:08:23.895000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based (with a free trial or freemium option)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://b2metric.com","updated_at":"2026-10-04T00:08:23.895000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprises and growing businesses seeking to optimize customer interactions, marketing, and sales strategies across various industries including financial services, telecommunications, and media.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://b2metric.com","updated_at":"2026-10-04T00:08:23.895000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:08:23.895000+00:00","last_changed_at":"2026-10-17T23:33:10.302982+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=276dcbb8-a46e-4bdd-a15f-b9c62c47a7d7"}