# Azure Site Recovery Asr > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/azure-site-recovery-asr - **Dataset:** https://optimly.ai/brand/azure-site-recovery-asr.json - **Markdown:** https://optimly.ai/brand/azure-site-recovery-asr/llms.txt - **Official website:** https://microsoft.com - **Slug:** azure-site-recovery-asr - **Categories:** cloud-infrastructure, it-management-software ## Overview - **Tagline:** Deep native integration with the Azure cloud fabric and hypervisor levels, offering seamless failover for Windows-centric environments. Source: Brand's website (https://microsoft.com) · 2026-10-04 - **Description:** Azure Site Recovery (ASR) is a native Disaster Recovery as a Service (DRaaS) provided by Microsoft Azure. It ensures business continuity by keeping business apps and workloads running during outages by replicating servers from physical or virtual environments to the cloud. Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Disaster Recovery as a Service - VM Replication - Orchestrated Failover and Failback. Source: Brand's website (https://microsoft.com) · 2026-10-04 - **Pricing:** Usage-based (per-instance protected) Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Audience - **Target industry:** Enterprise IT, Managed Service Providers, Financial Services, Government. Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Landscape - **Competitors:** - Zerto - Veeam Availability Suite - AWS Elastic Disaster Recovery (DRS) - Dell PowerProtect Data Manager Source: Brand's website (https://microsoft.com) · 2026-10-04 Page last updated 2026-10-17.