# Azure Media Services (Legacy/Migration) > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/azure-media-services-legacy-migration - **Dataset:** https://optimly.ai/brand/azure-media-services-legacy-migration.json - **Markdown:** https://optimly.ai/brand/azure-media-services-legacy-migration/llms.txt - **Official website:** https://microsoft.com - **Slug:** azure-media-services-legacy-migration - **Categories:** cloud-infrastructure, design-creative-software, developer-tools ## Overview - **Tagline:** A decommissioned first-party cloud media platform that offered deep integration with the wider Azure ecosystem. Source: Brand's website (https://microsoft.com) · 2026-10-04 - **Description:** Azure Media Services was a cloud-based platform offered by Microsoft for encoding, distributing, and protecting video content at scale. Following a strategic shift, Microsoft retired the service in June 2024, transitioning customers to a partner-led ecosystem featuring providers like Bitmovin and MediaKind. Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Video Encoding - Streaming - Content Protection (DRM) - Live Event Streaming. Source: Brand's website (https://microsoft.com) · 2026-10-04 - **Pricing:** Legacy/Usage-based (until retirement) Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Audience - **Target industry:** Broadcasters, OTT platforms, Enterprise video, Education. Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Landscape - **Competitors:** - Bitmovin - MediaKind - AWS Elemental MediaServices - Mux Source: Brand's website (https://microsoft.com) · 2026-10-04 Page last updated 2026-10-17.