# Azure Media Services (deprecated/migrating) > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/azure-media-services-deprecated-migrating - **Dataset:** https://optimly.ai/brand/azure-media-services-deprecated-migrating.json - **Markdown:** https://optimly.ai/brand/azure-media-services-deprecated-migrating/llms.txt - **Official website:** https://microsoft.com - **Slug:** azure-media-services-deprecated-migrating - **Categories:** ai-machine-learning, cloud-infrastructure, developer-tools ## Overview - **Tagline:** Historically, it was the only major cloud media service natively integrated into the Azure ecosystem with enterprise-grade DRM. Source: Brand's website (https://microsoft.com) · 2026-10-04 - **Description:** Azure Media Services was a cloud-based platform offered by Microsoft that enabled developers to build high-definition video streaming applications. It provided tools for encoding, packaging, content protection, and live event streaming at scale until its retirement in mid-2024. Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Video Encoding - Live Streaming - Content Protection (DRM) - Content Indexer (now Video Indexer) Source: Brand's website (https://microsoft.com) · 2026-10-04 - **Pricing:** Retired (formerly consumption-based) Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Audience - **Target industry:** Broadcasters, OTT platforms, Enterprise Learning, Healthcare (telehealth video) Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Landscape - **Competitors:** - AWS Elemental MediaServices - Mux - Bitmovin - Google Cloud Video Intelligence & Transcoder API Source: Brand's website (https://microsoft.com) · 2026-10-04 Page last updated 2026-10-17.