# AWS Amplify > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/aws-amplify - **Dataset:** https://optimly.ai/brand/aws-amplify.json - **Markdown:** https://optimly.ai/brand/aws-amplify/llms.txt - **Official website:** https://amazon.com - **Slug:** aws-amplify - **Categories:** developer-tools, web-hosting-domains ## Overview - **Tagline:** Provides a high-level abstraction for frontend developers while maintaining a clear 'escape hatch' to underlying AWS services like AppSync, Lambda, and Cognito. Source: Brand's website (https://amazon.com) · 2026-10-04 - **Description:** AWS Amplify is a comprehensive suite of tools and services designed to help frontend web and mobile developers build, deploy, and scale full-stack applications on Amazon Web Services. It provides a set of libraries, UI components, and a CLI to configure backends, alongside a managed hosting service for CI/CD and web delivery. Source: Brand's website (https://amazon.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Hosting - Libraries - CLI - Studio - UI Components Source: Brand's website (https://amazon.com) · 2026-10-04 - **Pricing:** Freemium / Usage-based (Pay-as-you-go for storage, transfer, and build minutes) Source: Brand's website (https://amazon.com) · 2026-10-04 ## Audience - **Target industry:** Frontend developers, Full-stack engineers, Startups, Enterprise digital innovation teams Source: Brand's website (https://amazon.com) · 2026-10-04 ## Landscape - **Competitors:** - Google Firebase - Supabase - Vercel - Netlify Source: Brand's website (https://amazon.com) · 2026-10-04 Page last updated 2026-10-17.