# Automation for Jira

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/automation-for-jira-native-atlassian
- **Dataset:** https://optimly.ai/brand/automation-for-jira-native-atlassian.json
- **Markdown:** https://optimly.ai/brand/automation-for-jira-native-atlassian/llms.txt
- **Official website:** https://atlassian.com
- **Slug:** automation-for-jira-native-atlassian
- **Categories:** collaboration-productivity, developer-tools, it-management-software

## Overview

- **Tagline:** Deepest native integration with Jira issue types and fields compared to any third-party connector.
Source: Brand's website (https://atlassian.com) · 2026-10-04

- **Description:** Automation for Jira is a native low-code rule builder integrated into Atlassian's Jira platform. It allows users to automate tasks and workflows using a simple builder consisting of triggers, conditions, and actions without requiring custom scripts. Originally developed by Code Barrel, it was acquired by Atlassian in 2019 to become a core feature of the Jira ecosystem.
Source: Brand's website (https://atlassian.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - No-code rule builder
  - Global/Project automation
  - DevOps triggers
  - Jira Service Management automation.
Source: Brand's website (https://atlassian.com) · 2026-10-04

- **Pricing:** Subscription (Included in Jira plans; costs scale with execution limits)
Source: Brand's website (https://atlassian.com) · 2026-10-04

## Audience

- **Target industry:** IT Operations, Software Development teams, Project Managers, Jira Administrators.
Source: Brand's website (https://atlassian.com) · 2026-10-04

## Landscape

- **Competitors:**
  - ScriptRunner for Jira (Adaptavist)
  - Zapier
  - Workato
Source: Brand's website (https://atlassian.com) · 2026-10-04

Page last updated 2026-10-17.