# Automation For Jira Atlassian Native > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/automation-for-jira-atlassian-native - **Dataset:** https://optimly.ai/brand/automation-for-jira-atlassian-native.json - **Markdown:** https://optimly.ai/brand/automation-for-jira-atlassian-native/llms.txt - **Official website:** https://atlassian.com - **Slug:** automation-for-jira-atlassian-native - **Categories:** collaboration-productivity, customer-support-cx-software, developer-tools, it-management-software ## Overview - **Tagline:** It is the only automation tool fully integrated into the Jira UI that requires zero coding or external API configuration. Source: Brand's website (https://atlassian.com) · 2026-10-04 - **Description:** Automation for Jira is a native, low-code rule builder within the Atlassian ecosystem that allows users to automate tasks and workflows across Jira products. Originally developed as a third-party application named Code Barrel, it was acquired and integrated by Atlassian to provide built-in automation capabilities without requiring custom scripts or API knowledge. Source: Brand's website (https://atlassian.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Jira Automation Engine - Rule Builder - Automation Templates Source: Brand's website (https://atlassian.com) · 2026-10-04 - **Pricing:** Subscription (Included in Jira plans; limits vary) Source: Brand's website (https://atlassian.com) · 2026-10-04 ## Audience - **Target industry:** Software Development Teams, IT Operations, Project Managers, Enterprise Organizations using Jira Source: Brand's website (https://atlassian.com) · 2026-10-04 ## Landscape - **Competitors:** - ScriptRunner for Jira (Adaptavist) - Zapier - Power Scripts for Jira (Appfire) Source: Brand's website (https://atlassian.com) · 2026-10-04 Page last updated 2026-10-17.