# Auth0 Now Part Of Okta

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/auth0-now-part-of-okta
- **Dataset:** https://optimly.ai/brand/auth0-now-part-of-okta.json
- **Markdown:** https://optimly.ai/brand/auth0-now-part-of-okta/llms.txt
- **Official website:** https://auth0.com
- **Slug:** auth0-now-part-of-okta
- **Categories:** cybersecurity, developer-tools

## Overview

- **Tagline:** A developer-first philosophy that balances complex identity needs with rapid, low-code implementation.
Source: Brand's website (https://auth0.com) · 2026-10-04

- **Description:** Auth0 is a cloud-based identity management platform that provides developers with tools to add authentication and authorization services to their applications. Following its $6.5 billion acquisition in 2021, it operates as a specialized unit within Okta, focusing on Customer Identity and Access Management (CIAM).
Source: Brand's website (https://auth0.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Universal Login
  - Single Sign-On (SSO)
  - Multi-Factor Authentication (MFA)
  - Passwordless
  - User Management APIs.
Source: Brand's website (https://auth0.com) · 2026-10-04

- **Pricing:** Freemium / Subscription / Enterprise
Source: Brand's website (https://auth0.com) · 2026-10-04

## Audience

- **Target industry:** Software Developers, CTOs, Enterprise IT, SaaS companies, Consumer App Developers.
Source: Brand's website (https://auth0.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Firebase Authentication (Google)
  - Microsoft Entra ID (formerly Azure AD)
  - Ping Identity
  - Clerk
Source: Brand's website (https://auth0.com) · 2026-10-04

Page last updated 2026-10-17.