# Atlassian Native Automation

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/atlassian-native-automation
- **Dataset:** https://optimly.ai/brand/atlassian-native-automation.json
- **Markdown:** https://optimly.ai/brand/atlassian-native-automation/llms.txt
- **Official website:** https://atlassian.com
- **Slug:** atlassian-native-automation
- **Categories:** collaboration-productivity, developer-tools, it-management-software

## Overview

- **Tagline:** Deepest native integration within Jira and Confluence without requiring API keys or external connectors.
Source: Brand's website (https://atlassian.com) · 2026-10-04

- **Description:** Atlassian Native Automation is the built-in, no-code automation engine for Atlassian Cloud and Data Center products. It enables users to automate tasks, workflows, and integrations across Jira Software, Jira Service Management, and Confluence using a visual rule builder. Originally developed as a third-party app by Code Barrel, it is now a core platform capability.
Source: Brand's website (https://atlassian.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Automation for Jira
  - Confluence Automation
  - Assets Automation
Source: Brand's website (https://atlassian.com) · 2026-10-04

- **Pricing:** Freemium (Included in Jira/Confluence tiers with execution limits)
Source: Brand's website (https://atlassian.com) · 2026-10-04

## Audience

- **Target industry:** IT Operations, Software Development Teams, Project Managers, DevOps
Source: Brand's website (https://atlassian.com) · 2026-10-04

## Landscape

- **Competitors:**
  - ScriptRunner by Adaptavist
  - Zapier
  - Workato
Source: Brand's website (https://atlassian.com) · 2026-10-04

Page last updated 2026-10-17.