Glassboard (formerly Assure) is a company within the FinTech category. Glassboard is a technology platform for private market transactions, specialized in the administration of Special Purpose Vehicles (SPVs) and investment funds. Formerly known as Assure, the company provides tools for investors and fund managers to organize, close, and manage private investments with integrated back-office support.
Glassboard (formerly Assure) was founded in 2012 and is headquartered in Cottonwood Heights, UT.
Glassboard (formerly Assure) is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Glassboard (formerly Assure) is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Glassboard (formerly Assure) as a Challenger. AI names competitors first.
Glassboard (formerly Assure) appeared in 4 of 6 sampled buyer-intent queries (67%). While Glassboard appears for brand-specific searches, it is often outranked in AI 'best of' lists by AngelList or Carta because its name change diluted its long-term ranking signals.
AI systems reliably track the brand's history as a pioneer in SPV administration under the name Assure. However, descriptions often lag behind the 'Glassboard' rebranding, sometimes conflating the software platform with a separate company entity. Key gap: AI models often describe the brand as 'Assure' primarily, treating 'Glassboard' as a secondary product or minor note rather than the primary corporate identity.
Of 5 key facts verified about Glassboard (formerly Assure), 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Specific details on the current executive team post-rebrand and the current funding status are less visible than historical data.
Buyers turn to Glassboard (formerly Assure) for Manual Fund Administration: Managing legal documents and spreadsheets manually via Excel and email for private fund administration., Traditional Fund Admin Agency: Hiring a traditional third-party administrator (TPA) to handle back-office operations., among 2 documented problem areas.
Buyers evaluating Glassboard (formerly Assure) typically ask AI models about "best SPV administration platforms", "Assure fund management platform", "how to set up an SPV in the US", and 2 similar queries.
Glassboard (formerly Assure)'s main competitors are Angellist Venture, Carta. According to AI models, these are the brands most frequently named alongside Glassboard (formerly Assure) in buyer-intent queries.
Glassboard (formerly Assure)'s core products are SPV Administration, Fund Management Platform, Transaction Management Software.
Glassboard (formerly Assure) uses Usage-based or per-SPV fee structure.
Glassboard (formerly Assure) serves Venture capital firms, angel investors, family offices, and emerging fund managers..
Glassboard (formerly Assure) Expertise as a pioneer in the 'SPV-as-a-service' market combined with a newly modernized tech platform.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/assure-now-glassboard
Last analyzed: April 10, 2026
Founded: 2012 (as Assure)
Headquarters: Cottonwood Heights, UT