{"name":"Arcade","domain":"arcade.software","url":"https://optimly.ai/brand/arcade","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Arcade uses AI that is trained on a specific product and brand to create on-brand videos, visuals, and interactive demos. It offers the fastest way to create professional assets, reducing content creation time significantly (e.g., 6 minutes for a new video).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arcade.software","updated_at":"2026-10-04T00:06:08.530000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Arcade is a platform chosen by over 30k companies to create compelling product stories through videos, interactive demos, and visuals. It leverages AI that understands a product and brand to generate professional assets quickly, empowering GTM teams across marketing, sales, customer experience, enablement, and product to tell better, on-brand stories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arcade.software","updated_at":"2026-10-04T00:06:08.530000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"AI-powered product demo editor\nvideo generation\nvisual generation\ninteractive product tours\ncollections\ncustom links\ncamera recording\nsynthetic voiceover\nhotspots\ncallouts\ncustom variables\nbranching\nchapters\nforms\nproduct analytics\nintegrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arcade.software","updated_at":"2026-10-04T00:06:08.530000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Freemium / Subscription (implied)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arcade.software","updated_at":"2026-10-04T00:06:08.530000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Marketing teams (lead generation, adoption), Pre-Sales & Sales (engaging demos, accelerating sales cycles), Customer Experience (educating customers, increasing adoption), Enablement & Training (content creation, audience engagement analysis), Product teams (driving adoption, gathering feedback, iterating on concepts).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arcade.software","updated_at":"2026-10-04T00:06:08.530000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Claude"},{"url":null,"name":"Gemini"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://arcade.software","updated_at":"2026-10-04T00:06:08.530000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:08.530000+00:00","last_changed_at":"2026-10-17T23:44:39.529451+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c7bdf545-761c-431c-ba99-f8bfde608f6b"}