{"name":"Aprimo","domain":"aprimo.com","url":"https://optimly.ai/brand/aprimo","is_claimed":false,"categories":["collaboration-productivity","design-creative-software","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Aprimo is the only platform that natively merges Digital Asset Management with deep Marketing Resource Management (budgeting/planning) at an enterprise global scale.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aprimo.com","updated_at":"2026-10-04T00:03:23.526000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Aprimo is an enterprise software company providing cloud-based digital asset management and marketing resource management solutions. It enables organizations to manage the entire content lifecycle, from planning and budgeting to creation and distribution.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aprimo.com","updated_at":"2026-10-04T00:03:23.526000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Digital Asset Management\nMarketing Resource Management\nProductivity Management\nPlan & Budget","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aprimo.com","updated_at":"2026-10-04T00:03:23.526000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aprimo.com","updated_at":"2026-10-04T00:03:23.526000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Global 2000 enterprises, Healthcare, Financial Services, Consumer Packaged Goods (CPG)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aprimo.com","updated_at":"2026-10-04T00:03:23.526000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Adobe Experience Manager (AEM) Assets"},{"url":null,"name":"Sitecore Content Hub"},{"url":null,"name":"Bynder Speedy"},{"url":null,"name":"BrandMaker (now part of Uplift)"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://aprimo.com","updated_at":"2026-10-04T00:03:23.526000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:23.526000+00:00","last_changed_at":"2026-10-17T23:37:59.943343+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6af6d719-c068-4068-b31d-2867f8220c3f"}