{"name":"AppsFlyer","domain":"appsflyer.com","url":"https://optimly.ai/brand/appsflyer","is_claimed":false,"categories":["cybersecurity","data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"AppsFlyer distinguishes itself through its massive global scale, independent status as a non-media-buying entity, and its recent pivot to becoming an 'AI-ready' cross-platform data foundation beyond just mobile.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://appsflyer.com","updated_at":"2026-10-04T00:03:23.357000+00:00"},{"key":"description","label":"Description","shape":"text","content":"AppsFlyer is a comprehensive marketing measurement and data analytics platform known as 'The Modern Marketing Cloud.' It provides measurement foundation for AI-ready data infrastructure across mobile, web, CTV, PC, and consoles, helping brands feed growth signals into their AI models. The platform is used by 15,000 brands to manage attribution, marketing analytics, and data privacy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://appsflyer.com","updated_at":"2026-10-04T00:03:23.357000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Mobile Attribution\nMarketing Analytics\nFraud Prevention\nData Clean Room\nCTV & Cross-platform Measurement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://appsflyer.com","updated_at":"2026-10-04T00:03:23.357000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (often usage-based with a freemium 'Zero' tier for startups)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://appsflyer.com","updated_at":"2026-10-04T00:03:23.357000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprise brands, Mobile App Developers, Performance Marketers, Fintech, Gaming, eCommerce.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://appsflyer.com","updated_at":"2026-10-04T00:03:23.357000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Adjust (a division of AppLovin)"},{"url":null,"name":"Branch"},{"url":null,"name":"Singular"},{"url":null,"name":"Kochava"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://appsflyer.com","updated_at":"2026-10-04T00:03:23.357000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:23.357000+00:00","last_changed_at":"2026-10-17T23:40:43.105175+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8fcc0a3f-230c-452d-89d5-0bfcd7865c94"}