{"name":"AppLovin","domain":"applovin.com","url":"https://optimly.ai/brand/applovin","is_claimed":false,"categories":["ad-tech-ad-networks","ai-machine-learning","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The industry-leading AXON AI engine that provides superior predictive modeling for ad-spend efficiency compared to traditional legacy mediation tools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://applovin.com","updated_at":"2026-10-04T00:05:41.467000+00:00"},{"key":"description","label":"Description","shape":"text","content":"AppLovin is a global technology company that provides a software platform for mobile app developers to automate and optimize the marketing and monetization of their apps. Its suite of tools includes mediation, an ad exchange, and an AI-driven recommendation engine called AXON to enhance user acquisition and ad performance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://applovin.com","updated_at":"2026-10-04T00:05:41.467000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"MAX (Mediation)\nAXON (AI Engine)\nALX (Exchange)\nAppDiscovery (User Acquisition)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://applovin.com","updated_at":"2026-10-04T00:05:41.467000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Usage-based (revenue share on mediation/ad spend)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://applovin.com","updated_at":"2026-10-04T00:05:41.467000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Mobile app developers, mobile game publishers, and performance advertisers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://applovin.com","updated_at":"2026-10-04T00:05:41.467000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Unity (ironSource)"},{"url":null,"name":"Google (AdMob)"},{"url":null,"name":"Digital Turbine (Fyber)"},{"url":null,"name":"Meta Audience Network"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://applovin.com","updated_at":"2026-10-04T00:05:41.467000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:41.467000+00:00","last_changed_at":"2026-10-17T23:44:30.174808+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c56a8852-144b-4228-9b4f-9ed3dbe43064"}