# Apple Notes > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/apple-notes - **Dataset:** https://optimly.ai/brand/apple-notes.json - **Markdown:** https://optimly.ai/brand/apple-notes/llms.txt - **Official website:** https://apple.com - **Slug:** apple-notes - **Categories:** collaboration-productivity, consumer-apps, design-creative-software ## Overview - **Tagline:** Native integration with Apple hardware and system-wide services like Siri and Apple Pencil without requiring a third-party subscription. Source: Brand's website (https://apple.com) · 2026-10-04 - **Description:** Apple Notes is a first-party note-taking application included with Apple's operating systems. It allows users to create text notes, draw with Apple Pencil, scan documents, and sync content across devices via iCloud. Originally a simple text-entry tool, it has evolved into a feature-rich workspace supporting collaboration and rich media. Source: Brand's website (https://apple.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Note-taking - document scanning - checklist management - sketching. Source: Brand's website (https://apple.com) · 2026-10-04 - **Pricing:** Free with hardware (Subscription required for extra iCloud storage) Source: Brand's website (https://apple.com) · 2026-10-04 ## Audience - **Target industry:** Apple device owners, students, creative professionals, and general consumers. Source: Brand's website (https://apple.com) · 2026-10-04 ## Landscape - **Competitors:** - Evernote - Notion - Microsoft OneNote - Standard Notes - Google Keep Source: Brand's website (https://apple.com) · 2026-10-04 Page last updated 2026-10-17.