# Apple Live Text

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/apple-live-text
- **Dataset:** https://optimly.ai/brand/apple-live-text.json
- **Markdown:** https://optimly.ai/brand/apple-live-text/llms.txt
- **Official website:** https://apple.com
- **Slug:** apple-live-text
- **Categories:** ai-machine-learning, collaboration-productivity, consumer-apps

## Overview

- **Tagline:** Deep, system-level integration that processes text locally on-device for maximum privacy without requiring third-party apps.
Source: Brand's website (https://apple.com) · 2026-10-04

- **Description:** Apple Live Text is a system-wide optical character recognition (OCR) feature integrated into Apple's operating systems. It allows users to interact with text found within images and videos, enabling functions such as copying/pasting, translation, and direct dialing of phone numbers. First introduced in 2021, it leverages on-device machine learning via the Apple Neural Engine to ensure privacy and speed.
Source: Brand's website (https://apple.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - OCR software
  - Translation tool
  - Data Detection (phone numbers/links)
Source: Brand's website (https://apple.com) · 2026-10-04

- **Pricing:** Free (Integrated into OS)
Source: Brand's website (https://apple.com) · 2026-10-04

## Audience

- **Target industry:** Apple device users, students, professionals, travelers
Source: Brand's website (https://apple.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Google Lens
  - Microsoft Lens
  - TextGrabber
Source: Brand's website (https://apple.com) · 2026-10-04

Page last updated 2026-10-17.